About Lassie

We created Lassie to help you care for your dog or cat, with a preventive approach. You could say that Lassie holds your hand (and your best friend's paw).

Insurance coverage that provides peace of mind

Great coverage and a preventive approach.

We’ve created an insurance that not only covers the most common diseases for all breeds but also helps you learn how to prevent them and rewards you for it.

Our story

From pet lovers for pet lovers

The idea for Lassie originated in Sweden from the personal experiences of the founder, Hedda Båverud Olsson. Hedda grew up with a veterinarian mother and learned from an early age how to properly care for animals and keep them healthy and happy. She found it incomprehensible that pet insurance only acted reactively, meaning only in the event of an insurance claim.

Together with co-founders Sophie Wilkinson and Johan Jönsson, Lassie was launched in 2020 as the first preventive pet insurance, which has already been praised by customers in Sweden as the highest-rated pet insurance.

Hedda Båverud Olsson

Founder and CEO of Lassie, Hedda grew up with a veterinarian mother and brings years of experience in business consulting and the investment sector.

Sophie Wilkinson

Co-founder and COO of Lassie, Sophie has over 15 years of experience as a head of pet insurance at one of the largest Nordic insurance companies.

Johan Jönsson

Co-founder and CTO of Lassie, Johan has previously worked for renowned tech companies like Spotify and brings his tech expertise to Lassie as a fully digital insurance company.